# B2B SaaS Consultant > Your product works. The revenue is what is unpredictable. I find the actual bottleneck in your B2B SaaS revenue engine, fix it, and hand you the system. Source: https://sellsuccessfully.io/services/b2b-saas-consultant/ Author: Wouter van de Velde, Sell Successfully Most B2B SaaS founders don't have a product problem. They have a revenue problem. The product works, customers get value from it, but growth is unpredictable - some months are great, others are slow, and nobody really knows why. That's where a B2B SaaS consultant comes in. Not to run your campaigns or manage your ads. To find the actual bottleneck in your revenue engine and fix it. ## What B2B SaaS consulting actually covers The work varies by company, but the most common problems I help solve as a saas consultant : - ICP that's too broad - selling to everyone, converting poorly - Founder-led sales that won't scale - growth capped by the founder's calendar - Outbound that's flat - sequences going out, nobody responding - Deals dying after demos - pipeline full, nothing closing - Marketing that generates traffic but not qualified pipeline The output is always practical: a working sales process, playbooks, messaging that resonates, and the systems to run it without my ongoing involvement. I don't want you dependent on me. I want to hand you something that works. ## Who I work with Typically 2-25 person B2B SaaS teams between €200K and €5M ARR - pre-seed through Series A. That's the stage where the product is proven but the go-to-market is messy, founder-led, and not yet scalable. You've closed deals, you know your product has value, but you can't quite make the revenue predictable. Occasionally I work with larger companies on specific projects: sales process redesign, HubSpot implementation, or outbound system builds. ## How B2B SaaS consulting engagements work We start with a 45-minute diagnostic call. I ask a lot of questions - about your pipeline, your ICP, where deals are getting stuck, what you've tried. From there I scope a project with clear deliverables and success metrics. Some clients need a one-time build: a sales process , a sales playbook , or a GTM strategy. Others keep me involved monthly to run the outbound motion alongside their team. Our guide on building a repeatable SaaS sales process gives a concrete sense of what that foundation looks like. Either way, you know what you're getting before we start. No vague retainers, no hourly billing. ## Real results from B2B SaaS consulting Virginia at Venture Challenge: 170 qualified leads in 90 days, 25 teams enrolled at €5K each after we rebuilt her positioning and outreach from scratch. Patricia at IKI Health: 30+ scheduled sales calls in month 1 and 2 high-ticket deals closed immediately after implementing the outbound system. She went from manually chasing leads in her inbox to a repeatable pipeline motion. These aren't exceptions. They're what happens when positioning and outreach work together. ## What makes a good B2B SaaS advisor Someone who's actually sold, not just advised. Who understands the difference between a product that converts and one that churns. Who knows how to build outbound systems that don't require a full team to run. I've spent 8 years in B2B SaaS sales and closed over €4M in revenue across deals from €5K to €120K. That experience shapes every engagement - I'm not applying generic consulting frameworks, I'm pattern-matching against what actually works in SaaS sales. If that sounds like what you need, book a free diagnostic call and let's figure out what's actually blocking your revenue. ## FAQ ### What does a B2B SaaS consultant do? A B2B SaaS consultant helps founders solve specific revenue problems: unclear ICP, stalled pipeline, founder-led sales that won't scale, or a marketing motion that isn't generating consistent demand. The work ranges from strategy to hands-on implementation - building the systems, playbooks, and processes that turn inconsistent revenue into a repeatable engine. ### How is working with a B2B SaaS consultant different from hiring a marketing agency? An agency runs campaigns and delivers reports. A consultant solves a specific problem and builds your capability to own it going forward. I don't want you to need me forever - the goal is to hand you a system that works without me in the loop every week. That's a fundamentally different relationship and incentive structure. ### What size B2B SaaS companies do you work with? Typically 2-25 person teams between €200K and €5M ARR - pre-seed through Series A. That's the stage where the product is proven but the go-to-market is messy, founder-led, and not yet scalable. Occasionally I work with larger companies on specific projects like sales process design or HubSpot implementation. ### What results have your B2B SaaS clients achieved? Virginia at Venture Challenge: 170 qualified leads in 90 days, 25 teams enrolled at €5K each. Patricia at IKI Health: 30+ scheduled sales calls in month 1, 2 high-ticket deals closed immediately after implementing the outbound system. These aren't outliers - they're what happens when you get positioning and outreach right at the same time. ### How do B2B SaaS consulting engagements typically work? We start with a 45-minute diagnostic call to identify the biggest bottleneck. From there I scope a project - usually 4-12 weeks - with clear deliverables and success metrics. Some clients need a one-time build (GTM playbook, sales process, HubSpot setup). Others keep me on monthly to run the demand gen motion alongside their team.